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However, he says all the Boondock Saintly bombast in his Super Bowl epic couldn't have come from a more earnest place. This commenting section is created and maintained by a third party, and imported onto this page. United States. Advertisement - Continue Reading Below. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Today's Top Stories. Events from Casino's real life inspired the plot, but if the theatrics and hamminess didn't make it obvious, the ad is only based on a true story. After Casino's brother Michael Biancosino and a friend were killed during Labor Day weekend , the Savannah-Chatham Police Department honcho told the public that "there were no innocent victims" in the shootings. The motive was clear. Type keyword s to search. Demon-summoning metal rock plays, and Casino's wardrobe switches from business casual to biker gang not-to-be-fked with. You may be able to find more information on their web site. After our protagonist learns of his brother's murder and the police's subsequent belittlement of the case, he realizes he's been lending his expertise to the wrong type of clients. So how much else of Casino's cinematic yarn is autobiographical? But he's never smashed any real headstones with a flaming sledgehammer. In a previous commercial , one with a Wild West motif, he uses the same sledgehammer to smash a piggy bank labeled "Stingy Insurance Company. This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. Mostly, he told us in a phone interview, his aim was to figuratively raise his middle finger to an ex-police chief on the most-watched television event of the year. But Casino did not appreciate the chief baselessly calling his sibling a crook, and suspects Lovett simply wanted to maintain Savannah's vacationer-friendly reputation. After a quote from the Bible's Proverbs sets the over-the-top tone, we get a glimpse into Casino's past as a wealth-driven defender of violent criminals — "cold-hearted villains," as the voiceover describes them. Finally, in a foggy graveyard at night, the counselor obliterates a tombstone with a flaming sledgehammer, symbolically taking a stand against injustice, wherever it may lurk. He seems much more interested in talking about how badly erstwhile Savannah-Chatham Police Chief Willie Lovett screwed over his family. Furthermore, he has no plans to replicate the sheer epic-ness of his viral Super Bowl ad. Nonetheless, the clip has racked up more than 2 million YouTube views as of this writing. More From TV.{/INSERTKEYS}{/PARAGRAPH} I want the tourists to feel safe, so if I have to sit here and say these things about these two kids, so be it. This content is imported from YouTube. The implication that Biancosino was associated with criminal activity of some kind was a rough pill for his bereaved family to swallow. Lovett eventually walked back his statement and declared that neither Biancosino nor his compatriot were "involved in any wrong doing [sic] as far as police know," reports WTOC. Casino says he promptly called the detective working the case, who had no idea what Lovett was talking about and did not believe Biancosino had been up to anything nefarious. {PARAGRAPH}{INSERTKEYS}Attorney Jamie Casino didn't set out to establish himself as an action star. To do so would be impractical for everyday TV advertising for personal injury law, not to mention pretty much impossible. You may be able to find more information about this and similar content at piano. He was thinking, 'Savannah is a big tourist-y town. SavannahNow reports that one suspect in the Labor Day shooting is dead, and another remains under indictment. He says he has, in real life, sworn off representing clients charged with violent crimes. This isn't the first time that the Pennsylvania-bred Casino has put out a TV spot that doesn't exactly demand to be taken seriously. Nor did he aim to refute the sleazy stereotype surrounding personal injury lawyers by fictionalizing himself in the mold of a law-abiding Frank Castle, a far cry from Saul Goodman.